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Digital Marketing? A comprehensive guide

Actualizado: 9 may


As a digital Marketing Company, here at BEKS, we would like to dive into the essential aspects of a digital marketing agency and the formulation of an effective marketing strategy for businesses aiming to make a mark in the digital world. Community management, designing platforms, branding, social media presence, what are all these concepts that we keep on coming across with while scrolling? Why are they so important for companies, entrepreneurs and freelancers? Let's learn what all the hype is about.



Digital Marketing Decoded

In the fast-paced digital age, understanding the nuances of digital marketing is paramount. It is a versatile strategy crafted to foster relationships and engagement with customers across diverse online channels. As a staggering 81% of customers conduct online research before making purchase decisions, establishing a robust online presence has become a business imperative.



Core Strategies of Digital Marketing

Digital marketing services encapsulate a spectrum of tactics, including:

  • Content Marketing

  • Search Engine Optimization (SEO)

  • Video Marketing

  • Digital Ads/PPC

  • Email Marketing

  • Social Media Marketing


A digital marketing agency strategically employs these tactics, utilizing online tools to help businesses achieve their marketing and sales objectives.



Digital Marketing Agencies, what types are there?

  1. Digital Marketing Agency: Engages customers through omnichannel, multichannel, or single-channel marketing.

  2. Full-Service Digital Marketing Agency: Offers a gamut of digital marketing services, often partnering with businesses for specific projects.

  3. Inbound Marketing Agency: Focuses on inbound strategies, positioning businesses online for long-term trust-building and sales generation.

  4. SEO Agency: Specializes in optimizing websites to rank high on search results using various tactics.

  5. Digital Ad (PPC) Agency: Manages paid advertising to generate traffic and enhance visibility on platforms like Google Ads and social media.

  6. Social Media Agency: Assists in establishing and maintaining a robust social media presence, managing content and advertisements.

  7. Web Design Agency: Crafts customized, optimized websites with expertise in UX/UI design and development.



Digital Market-ers??

A digital marketing consultant brings a wealth of knowledge to help businesses formulate effective digital marketing strategies. They identify weaknesses, propose improvements, and may have a network of professionals for further assistance.



What can I expect from working with a Digital Marketing Agency like BEKS?

1. Growing Organic Traffic

Digital marketing agencies excel in generating organic traffic to your website through their expertise in inbound marketing, understanding customer journeys, and navigating search engine algorithms.


2. Generating Sales-Ready Leads

Professionals at digital marketing agencies comprehend your business, sales funnel, and marketing goals, delivering the right message to leads at the opportune moment.


3. Expanding Brand Reach

With a focus on promoting brands online, digital marketing agencies adeptly expand your brand's reach through keyword research, buyer persona development, and strategic social media marketing.


4. Improving Marketing from Top to Bottom

Digital marketing agencies act as an extension of your internal marketing team, addressing expertise gaps and identifying weaknesses in your current digital marketing activities.



How do I know which Digital Marketing Agency is right for me?

Before making a decision, assess your company's needs, existing marketing skills, and the level of involvement required. Consider factors such as in-house capabilities, budget constraints, and desired outcomes.



What should I know before pairing-up with a Digital Marketing Agency?

  1. Will there be a designated contact person or project manager?

  2. Will in-house specialists or freelancers execute the work?

  3. What tools and software do they use?

  4. What is their pricing structure?

  5. Can they provide proof of success with companies similar to yours?



BEKS MEDIA - Your dream team in Digital Marketing

At BEKS MEDIA, we comprehend the nuances of digital marketing. Our tailored-made approach includes:

  • Graphic design

  • Branding

  • Social Media Management

  • Content Marketing

  • Web Design

  • Understanding your unique needs and crafting your unique marketing strategy


Are you ready to elevate your online presence and drive sales? Reach out for a free consultation, and let BEKS MEDIA guide you in mastering the intricacies of digital marketing strategy.  Let’s grow together.




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